3 keypoints to a successful facebook ad

3 keypoints to a successful facebook ad

Facebook ad (FB ads) or the usual conventional advertising makes you gain insights about your potential and current customers/clients. In the case of Facebook ads, it can transform your brand or business’s social reach without creating a hole in your pocket. The data collected helps you to improve your future targeting for a better, efficient and more effective ad experience.

In this post, are points to ponder on and put into consideration when you’ve decided to take your business or brand to the next level and to achieve more visibility with Facebook ads. Please do note that this is by no means an exhaustive list, but these pointers will get you started well enough on the right foot.

Understanding how to leverage Facebook ads is becoming a staple part of almost every social media strategy and it’s not just something one can meddle with without having deep knowledge about it anymore, else it’ll result in huge money spent and less or no results at all. And if you want to get posts from your Facebook fan-page seen to your fans or a wider audience, it’s becoming more and more likely that you’ll have to pay for “reach” with Facebook Ads. Paid advertising on Facebook seems to be one of the most immediate ways to impact the reach of your content. Though it’s not without its questions which are listed but not limited to these ones alone:
How well does it work?
What kind of engagement do you get?
And what can you expect for your hard-earned money?

 

                FACEBOOK AD QUESTIONS TO NOTE

 

  • Determine your objectives before you start and create a goal towards that.
  • Audience targeting and customising
    =>What action do you want them to take?
    =>Why should someone buy your service/product?
    =>Why should they contact you now?
  • Choosing your budget

 

1. Determine your objective and create a goal towards it:

First, choose to bid for an objective: This will determine how you will pay and who your ad will be served to. For example: if you go for the Promote your page objective, you’ll be charged when your ad is shown to people who might be more inclined to like your Page. Starting a Facebook ad takes you through a process where you have to choose an objective for your campaign and this has 15 options for just what you’ll want to achieve; These objectives fall into 3 main categories/groups:

Awareness
Consideration
Conversion

 

running facebook ad

 

Creating a goal towards your campaign will help you achieve a better return on investment (ROI). For example, if you’re seeking to build your email subscriber base, your goal can be: – to acquire 200 leads in 3 weeks, have 50 orders for a product you want to sell. It can also be to get more customers, to have a million downloads on an app you’re pushing, brand awareness e.t.c. This goal will now guide your Facebook ad strategy and help you choose the right type of ad. You go through it carefully, select your marketing objective and then name your campaign.

If you miss the objective, then it’ll be noteworthy to mention here that the advert has already failed from the very start. Therefore, you’ll do well to be sure and clear what you want to achieve with the advert.

 

Read also: Online marketing with Facebook messenger chatBOT

 

       2. Audience targeting and customising:

=>What action do you want them to take?
=>Why should someone buy your service/product?
=>Why should they contact you now?

 

You can target ads based on location, age, gender, language, interests, and behaviour. Customising the target audience is a very crucial step and the TARGETING is very key when setting up your ad as this could make or break your campaign. Suffice to say, your campaign success depends much on this. Take the time to narrow your audience targeting to ensure your ad will appear where the people you want to see it will be.

Choosing to run your Facebook ad on a schedule is the most efficient way to spend your ad budget wisely; this means that you are only serving your ad when your target audience is most likely on Facebook. For example, if you choose to target a specific region, you want to make sure you’re scheduling your ad when they are awake and/or when they will likely be surfing Facebook. This will allow you make sure your ad will be seen by relevant people.

You can further customize by creating custom audiences to reach people who already know your business (connected to your Facebook page), or to remove them from your ad’s target audience so you can reach new people on Facebook. These custom audiences can be created through a customer list, website traffic, or app activity. The more specific, and focused, you can get with your target audience, the higher the likely conversion rates you’ll see.

 

facebook ad campaign

 

=>What action do you want them to take?

Here you establish the goals you seek to achieve. Is it increasing email sign-ups, driving traffic to your website/blog, converting a product or service or get direct messages or have them call you to make enquiries? To convert or pitch a probable sale, you’ll need to include a call to action (CTA) so the intent can be very clear.

When you have this point in mind before even starting to try to run any ad, you’ll be able to include that in your focus for the Facebook ad and content. It’ll, in turn, help you know what to focus on and enable you to make plans on tracking them.

 

Read also: How twitter can be useful for your business

 

=>Why should someone buy your service/product?

This is usually a big deal and it is so because you have to “sell” to the prospective customer/client, convince and make them see the reason why your product is unique or what they’ll stand to benefit from your product and or service.  This is where you can literally get into the consumers head and make them cough out that money without thinking too much. (It’s mostly called a Sales copy or just COPY) This information should be clear and detailed as it is what will make and keep your target consumer interested since it may just be the solution he/she needs. You can just easily call this aspect/part your “selling point”. That should drive the point home better.

 

=>Why should they contact you now?

You need to find and think of how you can get the viewers attention under 15 seconds as research popularly shows that people stay on ads for this long or even less so it’s up to you to know how to sound a note of urgency so the viewer can be captivated and tempted to read more. It can be a price slash, contest or an offer ending soon, just do well to make it highlighted.

 

     3. Choosing your budget:

After you’re done choosing your target audience, you can then choose how much you want to spend on your Facebook ad. The ad budget you set is the maximum amount you want to spend, remember this point. When you set a budget, it’s important to remember that this figure represents the maximum amount of money you want to spend. You can also set your budget to Daily or Lifetime:

Daily: A daily budget is an average that you’ll spend every day.
Lifetime: A lifetime budget is a maximum that you’ll spend during the lifetime of your advert set.

 

In conclusion, to truly maximise your Facebook ad, you need to understand the purpose behind each campaign, the intent, and the measures you’ll use to calculate campaigns success or failure. Having stated this, it’s not the best approach to choose the basic options and just let or believe facebook will generate results automatically. You need a strategy and understanding that the key to success in Facebook ads is in the detail, seeing as there is a wide range of options to look out for and this can make the process confusing as there are a huge array of variations which one needs to carefully consider and be sure of.

I’m sure you’ll find this post very useful, kindly get in touch if you have enquiries or leave your questions in the comment box. Someone out there might just need this, so please do help us by sharing also.

Picture credit: [Retaliate1st]

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